Is Matcha Popular in New Zealand?
Matcha, a vibrant green tea powder from Japan, has rapidly gained popularity across the globe, and NZ is no exception. From traditional matcha lattes to innovative blends like strawberry matcha, Kiwis have embraced this drink as more than just a health trend. But what has led to matcha’s rise in New Zealand, and why is it becoming a staple for wellness enthusiasts and café lovers alike?
The Rise of Matcha in New Zealand
Over the past few years, matcha has evolved from a niche health drink to a must-have menu item in many New Zealand cafes. The recent surge in popularity is largely driven by younger consumers—particularly Gen Z and millennials—who have discovered the drink on platforms like TikTok.
Why Is Matcha So Popular in New Zealand?
Several factors contribute to matcha’s rising popularity in New Zealand:
1. Health Consciousness and Wellness Trends
New Zealanders are becoming more health-conscious, and matcha aligns perfectly with this trend. Rich in antioxidants, matcha powder offers a natural energy boost without the jitters associated with coffee. For many Kiwis, this makes it an attractive alternative to traditional coffee, and its reputation as a wellness elixir has made it a key part of many daily routines.
Matcha’s benefits—such as increased focus, enhanced metabolism, and high antioxidant content—resonate with a demographic that prioritises natural and organic products. At Daily Matcha, we see Kiwis increasingly seeking out organic matcha to enhance their overall wellness journey.
2. Social Media and the Aesthetic Appeal - it's Beautiful!
The rise of social media platforms like TikTok and Instagram has played a significant role in the popularity of matcha in New Zealand. With its vibrant green colour, matcha is not only a health drink but also an aesthetic one.
3. Innovation in Cafes and Flavour Profiles
The New Zealand café scene is known for its creativity, and matcha is no exception. Cafes like Luna Bakehouse and Blackdrop Eatery are experimenting with matcha in ways that appeal to New Zealand palates, combining it with locally popular flavours like strawberry and vanilla. These innovative combinations make matcha more approachable for those new to its distinct, earthy taste.
The Future of Matcha in NZ
The matcha trend shows no signs of slowing down in New Zealand. As more cafes adopt higher-quality organic matcha powder and offer creative new ways to enjoy it, matcha is likely to remain a popular choice for Kiwis seeking a healthier, more energising alternative to coffee.
At Daily Matcha, we’re proud to offer premium organic matcha powder that aligns with the values of New Zealand consumers—wellness, quality, and transparency. Whether you’re new to matcha or a long-time fan, there’s never been a better time to embrace this vibrant, versatile drink.
Final Thoughts - Is Matcha Popular in New Zealand?
In short, yes—matcha is rapidly gaining popularity in New Zealand, particularly among younger generations and wellness-conscious consumers. Thanks to social media platforms like TikTok, matcha has moved beyond niche wellness circles and into mainstream café culture. With its health benefits, versatility, and visual appeal, matcha is set to become a staple in New Zealand’s beverage scene for years to come.